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From:  James R Womack
Date:  Fri Aug 27, 1999  11:02 am
Subject:  Re: color coding


On Thu, 26 Aug 1999 12:17:50 -0700 Joe Martin
writes:

> I don't know how important it is, but there is something called the
> Stroop Effect. When the physical appearance of a written symbol
doesn't
> match the meaning, it makes it harder to read, neurologically. For
> example, if we wrote the word RED, in green ink.

Yes, advertisers have known and used this reality for years.

>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> o/ James Womack \o ,
> <| Don't mince words |> __o/
> / > Say what you really think! < \ __\__


  Replies Author Date
1763 Re: color coding Valerie Sutton Sat  8/28/1999

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